Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost.
"Beautiful design made for desktop and mobile giving your customers the best experience browsing your website"
Responsive Design. Often referred to as “RWD” for Responsive Web Design, this design approach uses fluid, proportion-based grids, flexible images and varying CSS style rules to deliver different user experiences to desktop, tablet and mobile devices while maintaining the same HTML and URL structure. The site shrinks or grows according to device.